Universiti Sains Malaysia
Universiti Sains Malaysia is a public institution in Gelugor, Malaysia. It was established as the second university in Malaysia in 1969 and was known as Universiti Pulau Pinang. The university has a total enrollment of nearly 30,000 students with more than 4,000 international students. The institution offers undergraduate and graduate programs across 17 schools on the main campus, 6 schools at the Engineering campus and 3 schools at the Health campus. The university is a key institution to study in Malaysia for offering programs in Natural Sciences, Applied Sciences, Medical and Health Sciences, Social Sciences, Education, Pharmaceutical Sciences, Building Science and Technology, etc. Some of the top-ranked subject areas include Pharmacy, Engineering, Architecture, Education, Energy and Fuels, Business, Arts and Humanities, etc.
Recognized as one of the top public institutions in Malaysia, Universiti Sains Malaysia has been ranked in the top 150 institutions in the QS World University Rankings in both 2021 and 2022. It is also ranked 34th in QS Asian University Rankings. In THE Impact Rankings 2021, Universiti Sains Malaysia has bagged the 39th rank. The best ranks of the institution were in good health and well-being, no poverty, partnerships for the goals and peace, justice and strong institutions.
This course is an introduction of marketing course to students. It encompasses theory and marketing philosophy that focuses on elements such as product, price, place and promotion which is the foundation of marketing theory building. In addition, students are also exposed to environmental factors such as technology development, consumer, marketing and global community that influence the current marketing practices.
This course aims to introduce students to the issues of international business and globalisation. Among the topics to be covered are globalisation, theories of international trade and investment, political and legal systems in national environment, government intervention, entry mode, emerging market and etc.
This course is designed to increase students’ awareness of the functions and importance of effective communication in the business. This course focuses on the application of communication principles in achieving organizational goals. Special emphasis is placed on developing writing and speaking proficiency in English.
Economics, Culture and Entrepreneurship courses cover economic action, relationships, and processes in the social environment. It discusses differences and economic and social reintegration, market viabilityas an economic institution, the centralization of power in economic life, the importance of economic and cultural values economy and globalization of economy and society. In particular, this course is interesting attention to the basic assumptions that a deep understanding of economics and entrepreneurship require attention to how social structure works and institution form channels of information, trust, cooperation, norms, principle morals, power and domination in economic actions and interactions.
This course focuses on the fundamentals of acting and emphasizes spontaneous communication in movement, dialogue, expression and emotion.The students explore the tools of an actor voice, body, gesture and theembodiment of these in a natural manner. This course concentrates on acting skills through the use of improvisational techniques and performance. The course also focuses on verbal and nonverbal language used by actors to communicate with co-actors and audience
Students will learn the fundamentals of strategic communication. They will also be exposed to different strategic communication tools including advertising, public relations and social media.
This course introduces and exposes the concept of sustainable development to students. The course aims to ensure future generation capabilities to meet their needs in the future are not affected, especially in the era of challenging globalization and the rapid development of information technology at present. Sustainable development models and case studies are also discussed.
This course investigates the structure of the Malaysian system of government and the major trends in contemporary Malaysia. Emphasis will be given both to current issues in Malaysian politics and the historical and economic developments and trends of the country. The discussion begins with a review of the independence process. An analysis of the formation and workings of the major institutions of government parliament, judiciary, bureaucracy, and the electoral and party systems will follow this. The scope and extent of Malaysian democracy will be considered, especially in light of current changes and developments in Malaysian politics. The second part of the course focuses on specific issues: ethnic relations, national unity and the national ideology; development and political change; federal-state relations; the role of religion in Malaysian politics; politics and business; Malaysia in the modern world-system; civil society; law, justice and order; and directions for the future.
As the course is specific in nature (ESP), the materials and topics covered will be pertinent to the students’ respective disciplines and future employment. It will provide students with an opportunity to enhance their language skills through active participation in a variety of integrated task-based and simulated activities involving the four language skills of listening, speaking, reading and writing. The course equips students with language and soft skills so that they are able to participate in discussions, give oral presentations and reports, carry out projects and attend job interviews.
This course introduces students to effective communication and presentation skills to facilitate meaningful communication in academic and social settings. The course adopts a practical approach to communication and presentation skills whereby students are given ample practice in various forms of communication activities ranging from taking part in small talk, discussing social issues interactively, conducting interviews and participating in panel discussions. In the communication skills component, students will learn to employ relevant language structures for communication purposes and practice skills such as building rapport, using body language and effective listening and questioning techniques. In the presentation skills component, students will be given practical trainingnand practice in developing their presentation skills on formal and informal topics via individual, pair work and group work strategies. Students will be taught how to prepare and present effective presentations in front of an audience and handle questions from the audience.
This is a beginner level Bahasa Malaysia course. Students are taught pronunciation according to the Malay Language Sound System. They are also introduced to basic grammar and trained to write simple sentences. A list of about 500 words is introduced. These include nouns, verbs, adjectives and function words. This course enables students to use basic language structures for daily conversations in a variety of situations. Students are also exposed to the Malay culture.
This course introduces the origins of human settlements at various scales. It includes various aspects related to built environment and human settlement including understanding design and scale, human needs, production and evolution, delivery systems, social aspects and urban morphology. The theories and regulation of the built environment will also be discussed.
This course introduces concepts in understanding digital media and its role as an influential communication tool which forms a contemporary culture in the society. In addition, this course gives emphasis on effective communication skills using social media and media literacy skills to face the challenges of digital world today.