Hanyang University (Seoul Campus)

Seoul, South Korea

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www.hanyang.ac.kr/web/eng/home

Available Courses

This course deals with issues related to Asian business and marketing. Especially, we cover various Asian countries including Korea, Japan, China, South-East Asia and discuss current and practical issues concerning business and marketing strategies of Asian firms and markets from an Asian perspective. It will be taught in English. This course is targeting at foreign exchange students from Europe, North America, and other regions visiting our University, who have strong interests in Asian business and marketing. Many Korean students are also expected to have an interest. This course may contribute to the attractiveness of our curriculum and thus attracting more exchange students in the future.

This is a core-marketing course for the Undergraduate Business Program. This course also appeals to non-business-majors who are interested in marketing. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. Students will learn how to analyze complex business situations, identify underlying problems and decide on courses of actions with the help of the modern marketing management techniques. They will also learn the concepts and terminology of modern marketing management through lectures, cases, and class discussions. Application of the marketing management concepts would be the focus of the term project. Through the course, students are expected to learn contemporary marketing concepts and principles including strategic marketing planning, consumer behavior, environmental analysis, segmentation, targeting, positioning, market assessment, and marketing mix.

Korea has a long and storied history. It stands today as one of the world’s most important countries, economically, culturally, and politically. While its journey is well-documented, and significant moments in Korean history are the features of many books and films, Korean life in the 21st century is perhaps harder to understand. Moreover, contemporary issues are often less studied. Yet despite this, they are more relevant than ever. With Korea receiving growing attention from around the world as its cultural products top charts and win international acclaim, it is more important than ever to develop a sophisticated and nuanced understanding of modern Korea.

This course covers the basics of consumer behavior concepts and theories. It develops an understanding of the overall consumer psychological processes, consumer decision making, and consumer culture. Throughout the course, students are exposed to industry-based problems/situations that allow them to apply the concepts and theories covered in class and develop analytical and written/oral communication skills of relevance.

The International Business course provides students with an understanding of the environment in which international companies operate. Thus, students who are taking this course should acquire a sensitivity to, and an appreciation for, the diversity and complexity of the international environment, including social, cultural, political, legal and economic aspects. The goal and main focus of this course is to provide familiarity with conceptual models to enable students to understand and analyze environmental problems which challenge management. This course will serve as an introduction to other international business courses that directly deal with each functional aspect of multinational business management, such as international financial management and international marketing management.

This class introduces the foundations of Artificial Intelligence including search, logical induction, and different approaches to automated learning. The class demonstrates how these concepts are applied to practical problems, such as game playing, expert systems, planning, language understanding, pattern recognition, and robotics.

Human behaviors are known to be very complex in nature and often cannot be fully explained. For the success of business, it is critical to understand people and how they make decisions. This course is designed to how to draw practical insights for international business with focus on Korean corporations and cultures, from understanding human behaviors.
Students will be required to read case studies and participate class discussions and create short video clips in groups to show the behavioral factors of successful behavioral business strategies of Korean corporations.

The broad objective of the course is to provide an introduction to marketing research methods and concepts that are essential to business decision-making. In the course, we will cover the basic elements of marketing research, including problem definition, research design, questionnaire construction, sampling, data collection, data analysis, interpretation, and presentation. Students will have the opportunity to apply the knowledge that they gain in the course to define a business problem, develop a research plan, collect and analyze data, and present the findings and implications as a term project. Class time will be divided into lectures, class discussions, and group activities.

It is no exaggeration to say that we are living in a digital world. Rather than dwelling in traditional marketing practices, it is now time to delve into the realm of digital marketing. Technological advancements have enabled us to communicate with customers faster and gauge their responses in a timely manner. In order to have a better understanding of digital marketing, this course aims to learn the concepts, strategies, and consumer behaviors in the digital world.

This class is based on a multi-faceted analysis of documentary. Documentary film and film as an art form, documentary film as an anthropological concept of culture, philosophical approach to documentary, history of documentary film, specificity of production. It builds the perception and the theoretical foundation of the genre of documentary through studying and studying the identity of the documentary, the aesthetics of the documentary, and the truth controversy surrounding the documentary. Based on this theoretical foundation, I analyze the tendency, composition and style of documentary works ranging from classical to contemporary.

This course is a comprehensive introduction to study of advertising and promotion. It introduces the purpose and function of the advertising and promotion which are prominent elements of promotion mix. It also helps students to develop appropriate strategy of advertising and promotion in accordance with the characteristics of target market. Also, this course aims to discuss appropriate cases and to adapt real circumstances in order to develop the ability to make practical application of advertising and promotion. Through this course, with several business cases and lecture materials, it is expected for students to understand basic concepts and principles of advertising management for successful advertising and sales promotion activities. In addition, students are motivated to cultivate integrative capacity to develop effective marketing strategy through creative advertising and group works.

Since the late 1990s, South Korea has emerged as a new center for the production of transnational popular culture. Why popular? Why now? What does it mean socially, culturally, economically, and politically in a global context? This course will be concerned with Hallyu, the Korean Wave as a global cultural force and with the social, cultural, political, and economical implications in their complexity in the age of global digital social media. Throughout the course, students explore the multilayered aspects of the complexity of the rise of Korea from the periphery to the center within the cultural content industry. In doing so, students learn to form arguments and support them with evidence and details and thus improve logical and analytical thinking skills. Furthermore, as students explore the ideas while conducting individual case studies, they enhance their critical and creative thinking skills by understanding why those ideas are important in a given context. During the first half of the course, students attempt to examine the ways in which Korean traditional cultural genres such as Korean lineage house, Changseung, Kimchi, Kukak, and dance have been transformed into parts of culture industries in the processes of commodification. During the second half of the course, students investigate and learn specific genres of the Korean Wave including Korean drama, film, pop music, animation and game in the age of digital and social media in the context of globalization. Finally, they apply what they have learned into practice by analyzing various cases of audience reception of Hallyu in terms of the processes in which fans of Korean wave each continent have engated in different ways.

The goal of this course is to provide fundamental theories of C++ language and object-oriented programming techniques using C++. This course covers basic syntax and semantics of C++ language, programming techniques in Unix environments, and object-oriented programming techniques using inheritance, information hiding, and polymorphism

The purpose of this course is to learn how to identify and satisfy global customer demand better than the competition across international borders. This course emphasizes both individual and collaborative learning through the use of individual and group work, and seeks to stimulate each student’s understanding of global marketing and opportunities and problems, of the implications of global environmental factors for international business, and of global marketing strategies and management practices. Upon completion, students will be able to: 1) understand the implications of international macro-economic and cultural factors on international marketing, 2) identify and evaluate marketing opportunities abroad, 3) learn how to develop a strategic marketing plan for international business management, and 4) develop skills in gathering information, analyzing and presenting the material.

This course provides quantitative methods used to solve problems and make decisions in business management. This course will be a combination of classroom lectures and lab instruction. During classroom lectures, the backgrounds and procedures of various kinds of analysis tools will be introduced; during lab session, students will learn how to implement the techniques learned in class by using statistical software package.

Cinema is one of the unique modern cultures that had been developed in early modern times. This course will take cinema as a class material which reflects and expresses historical time of one nation, including Korea. After the initial introduction of “how to read ‘film languages'” that is necessary for analyzing cinema, this course will focus on significant Korean films dealing with key historical events of Korea, and discuss how popular cinema have been interacting with the socio-political and cultural situation and people in Korea. Through this practice, students will be able to critically analyze the meaning of prevalent visual cultures in modern Korean society. Students will have an opportunity to watch one of the rarest and widest collections of Korean films from old Korean black and white films, the earliest talkie films and the most recent and contemporary art films. The second goal of this course is to understand Korean society looking through a film

This course aims to provide students with a comprehensive understanding of marketing principles, strategies, and practices. It focuses on equipping students with the necessary knowledge and skills to analyze marketing opportunities, develop effective marketing plans, and implement successful marketing campaigns. By the end of the course, students should be able to make informed marketing decisions, understand customer behavior, and create value for both customers and the organization.

This course provides an in-depth understanding of the economic development, policies, and challenges faced by the Republic of Korea. It covers the historical context, contemporary economic structure, major industries, trade relations, government policies, and their implications for both the Korean peninsula and the global economy.
The primary aim of this course is to equip students with the tools for a critical assessment of South Korea’s economic progress. The curriculum is divided into three main sections: (1) fundamental insights into economic advancement, (2) an exploration of six decades of economic growth in Korea, and (3) an examination of current economic challenges and trends in the country.