Hanyang University (Seoul Campus)

Seoul, South Korea

Available Courses

“Discussing Cultural and Ethnic Diversity in Korea” is a survey course to analyze and discuss the history of diversity and some of its developments in Korea. Students will have an opportunity to analyze and discuss how their country’s broadening immigration policies are slowly reshaping their predominately homogenous society into a more heterogeneous one. This course will examine the successes and challenges encountered with South Korea’s growing diversity.

This course deals with issues related to Asian business and marketing. Especially, we cover various Asian countries including Korea, Japan, China, South-East Asia and discuss current and practical issues concerning business and marketing strategies of Asian firms and markets from an Asian perspective. It will be taught in English. This course is targeting at foreign exchange students from Europe, North America, and other regions visiting our University, who have strong interests in Asian business and marketing. Many Korean students are also expected to have an interest. This course may contribute to the attractiveness of our curriculum and thus attracting more exchange students in the future.

This is a core-marketing course for the Undergraduate Business Program. This course also appeals to non-business-majors who are interested in marketing. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. Students will learn how to analyze complex business situations, identify underlying problems and decide on courses of actions with the help of the modern marketing management techniques. They will also learn the concepts and terminology of modern marketing management through lectures, cases, and class discussions. Application of the marketing management concepts would be the focus of the term project. Through the course, students are expected to learn contemporary marketing concepts and principles including strategic marketing planning, consumer behavior, environmental analysis, segmentation, targeting, positioning, market assessment, and marketing mix.

This course extends the knowledge gained in International Business course with focus on managing multinational enterprises. This couse is intended to raise knowedl and problem solving skills in the constext of globallized and interconnected business environment. The topics of this course includes 1) global strategy : major types and key characteristics; 2) foreign market entry; 3) functional managerial issues such marketing, operations and human resouce management

Korea has a long and storied history. It stands today as one of the world’s most important countries, economically, culturally, and politically. While its journey is well-documented, and significant moments in Korean history are the features of many books and films, Korean life in the 21st century is perhaps harder to understand. Moreover, contemporary issues are often less studied. Yet despite this, they are more relevant than ever. With Korea receiving growing attention from around the world as its cultural products top charts and win international acclaim, it is more important than ever to develop a sophisticated and nuanced understanding of modern Korea.

Understanding consumers is highly necessary to develop better products/services, as well as to achieve a sustainable competitive advantage. Through this course, students will learn which factors of consumers marketers particularly value, how they apply these factors in decision-making, and ultimately how they develop and provide better products and services to increase customer satisfaction.

Fluid Mechanics 2 Navier-Stockes equation for laminar incompressble flow, applications to tow dimensional laminar flow between parallel plates and flow in a pipe; Navier-Stockes equation for mean-time average quantities, apparent stress, Prandtl mixing length theory and velocity profile for turbulent flow: boundary layer theory. general consideration of irrotational flow. tow dimensional steady incompressible irrotational flow. axially symmetric incompressible irrotationnal flow. and open channel flow.

The object of the Strategic Management course is to equip students with the core concepts, frameworks, and techniques of strategic management, which will allow them to understand what managers must do to make an organization achieve superior performance. Rather than focusing narrowly on a particular function of an enterprise, this course will build on what students have learnt in other business courses and try to put the pieces together throughout this big-picture course. To achieve these purposes, the course will revolve around a theoretical and a practical base simultaneously. While the theoretical part concentrates upon the fundamental factors that determine business success, the practical part is all about acquiring deep insights into the determinants of business success from specific cases.

This course helps students to understand various issues and related media effects, the premise of media effects, the natural history of media effect research and theory, levels and kinds of effect, a model of behavioral effect, distribution of knowledge, effects on other social institutions, and the application of mass media theories. This course will encourage students to be active and creative in a discussion. The course will emphasize an application of the theories to daily experiences and efforts to create their own theory or perspectives on social and cultural phenomena around the new media including social media. Students will be highly recommended to share their daily experiences with classmates. At the end of the semester, students should be able to achieve four main goals; defining and describing the core concepts of the theories of media effects, applying the theories and perspectives to their daily experiences with old and new media such as social media, opening up their minds to observe the social phenomena from the broader perspectives, making more creative critiques on the mass media and social phenomena from their own perspectives. Frequency of Course Offering: Every Fall Prerequisite: None

The International Business course provides students with an understanding of the environment in which international companies operate. Thus, students who are taking this course should acquire a sensitivity to, and an appreciation for, the diversity and complexity of the international environment, including social, cultural, political, legal and economic aspects. The goal and main focus of this course is to provide familiarity with conceptual models to enable students to understand and analyze environmental problems which challenge management. This course will serve as an introduction to other international business courses that directly deal with each functional aspect of multinational business management, such as international financial management and international marketing management.

The course is an introduction to data science, intended for a general audience. The goal of the course is to understand how we can effectively use data and “computational thinking” when solving real-world, everyday problems. The course will provide an overview of the history of data science, the connection to artificial intelligence, fundamental data concepts, machine learning, data engineering, big data principles, data visualization, and the role of ethics in data science practice. We will also touch on several special topics that are transforming the way humans interact with the world through data, such as natural language processing, computer vision, internet-of-things, and human-computer interaction. Students will develop a broad understanding of how all these topics interconnect in the practice of modern data science.

This course is a comprehensive introduction to study of advertising and promotion. It introduces the purpose and function of the advertising and promotion which are prominent elements of promotion mix. It also helps students to develop appropriate strategy of advertising and promotion in accordance with the characteristics of target market. Also, this course aims to discuss appropriate cases and to adapt real circumstances in order to develop the ability to make practical application of advertising and promotion. Through this course, with several business cases and lecture materials, it is expected for students to understand basic concepts and principles of advertising management for successful advertising and sales promotion activities. In addition, students are motivated to cultivate integrative capacity to develop effective marketing strategy through creative advertising and group works.

Since the late 1990s, South Korea has emerged as a new center for the production of transnational popular culture. Why popular? Why now? What does it mean socially, culturally, economically, and politically in a global context? This course will be concerned with Hallyu, the Korean Wave as a global cultural force and with the social, cultural, political, and economical implications in their complexity in the age of global digital social media. Throughout the course, students explore the multilayered aspects of the complexity of the rise of Korea from the periphery to the center within the cultural content industry. In doing so, students learn to form arguments and support them with evidence and details and thus improve logical and analytical thinking skills. Furthermore, as students explore the ideas while conducting individual case studies, they enhance their critical and creative thinking skills by understanding why those ideas are important in a given context. During the first half of the course, students attempt to examine the ways in which Korean traditional cultural genres such as Korean lineage house, Changseung, Kimchi, Kukak, and dance have been transformed into parts of culture industries in the processes of commodification. During the second half of the course, students investigate and learn specific genres of the Korean Wave including Korean drama, film, pop music, animation and game in the age of digital and social media in the context of globalization. Finally, they apply what they have learned into practice by analyzing various cases of audience reception of Hallyu in terms of the processes in which fans of Korean wave each continent have engated in different ways.

This is a basic course in service operations management offered to undergraduate students. Through this course, students will learn the basic concepts of modern service operations management ? formulating strategy (strategic positioning and service strategy, service quality), designing and improving the delivery system (managing service experiences, the front- and back-office interface), matching supply and demand (yield management, inventory management, waiting time management), and tools for managing services (site selection for services, scoring systems). A majority of the assignments for collaboration will require team work, and the details will be discussed in class. During this course, students will: 1) understand the basic concepts of modern service operations management; and 2) be introduced with several cases of service management such as Southwest airlines, Bennihana restaurant, and Club Med.

With increasingly rapid changes in technology and business environments, innovation becomes a critical factors for the competitiveness of both firms and nations. This course discusses concepts and tools which are necessary to build and leverage technological capabilities on the firm level. The topics include national R&D systems, linkage between technology and strategy, innovation and industry evolution, selection of R&D projects, management of innovation processes, and appraisal R&D performance.

The goal of this course is to provide fundamental theories of C++ language and object-oriented programming techniques using C++. This course covers basic syntax and semantics of C++ language, programming techniques in Unix environments, and object-oriented programming techniques using inheritance, information hiding, and polymorphism

This course is designed to enhance undergraduate students’understanding of ethical issues in organizations and ways to boost the sustainability of organizations. Students are offered opportunities to discuss ethical dilemmas in organizations and learn how to resolve them. Students are further required to understand ways to enhance the long-term growth and sustainability of firms.

This course focuses on the strategic logic and cases on how new Information Technology, which has become the core business resource, serve as the basis for creating business values. Students will learn how new businesses emerge around the new technologies as well as how existing businesses such as business process and structures are being transformed and redefined. This course aims to prepare students to understand various strategic issues around the adoption, use, and management of information technology such as Internet, business applications like SCM, CRM, ERP, Data Mining, mobile technology, intelligent technology, e-commerce, knowledge management systems, and image technology. Identifying the strategic direction of business transformation will be studied along with the change and alignment process that help harmonize business and technology.

This course focuses on development of modern interactive devices through data-intensive approaches, including human-robot interaction (HRI) and other interactive devices (smartphones, wearables, IOT devices, etc.). In particular, we are interested in 1) how we can create more life-like interaction with robots and other devices via modeling of interaction data, as well as 2) how we can use data from such devices to monitor real world environments in order to improve people’s daily life and health. The course will include a mix of lectures and lab-based activities, which will involve learning theory as well as creating your own interactive device (in groups), gathering data, and attempting to create models. Course topics will include: history of HRI, HRI design principles, IOT techniques, intro to mechatronic components, experimental methods in HRI, applications of HRI, ethical concerns, machine learning & other modeling approaches, and the intersection of Data Science and HRI. The course is an opportunity to see how data science can be applied in a world where the lines between the physical and the digital are increasingly blurring.

The purpose of this course is to learn how to identify and satisfy global customer demand better than the competition across international borders. This course emphasizes both individual and collaborative learning through the use of individual and group work, and seeks to stimulate each student’s understanding of global marketing and opportunities and problems, of the implications of global environmental factors for international business, and of global marketing strategies and management practices. Upon completion, students will be able to: 1) understand the implications of international macro-economic and cultural factors on international marketing, 2) identify and evaluate marketing opportunities abroad, 3) learn how to develop a strategic marketing plan for international business management, and 4) develop skills in gathering information, analyzing and presenting the material.